It takes a lot of time to lay the groundwork for a successful business. From doing your initial research, creating a business plan and finalising the start up finance, it is hard work. But now that the hard work is done, it’s time to launch your business. In this article, we look at eight effective ways to get your start up idea up and running.
Create an identity
You start any idea by giving it a name, and you make the name unique by branding it. That’s the first step in launching any business idea. It can take some time to come up with a catchy tagline and a logo that matches your requirements. But don’t rush with it because eventually it’s going to be your identity and you wouldn’t want to compromise on that. It does not cost much so you can easily set aside some money from your start up finance.
Registering your business
Nothing gives more value to your business than authenticity and credibility. Get yourself registered. Read up on all the obligations that you have as a registered company and ensure you are following all legislation and guidelines. Do it by the book and show that you are legitimate and serious about your business.
Buying a domain
Once you have decided on the name and logo, it’s time to register a domain name with the same address or similar one that represents your brand. Your website will be your central office. It will be the first shop window most people see for you business so make sure it is enticing, easy to use and has all the major sections that explain things in detail along with contact details, working hours and links to products you are selling.
Social media is the easiest and most effective way to promote your business. It does not cost you much, and you reach thousands of people just by staying active on the platforms. It all comes down to how efficiently you use these applications for your promotion. Twitter is helpful to engage with your customers and trending, and Facebook is useful for running campaigns and creating a loyal base. Similarly Snapchat, LinkedIn and Instagram are also beneficial tools for reaching an audience and turning your company into the name on everyone’s lips.
It’s another beneficial but underrated way of launching your business. Write down an email and forward to all your contacts, asking them to spread the word. Similarly, ask your friends and family members to tell as many people as possible. Word of mouth might seem a little old fashioned in the internet age, but it still counts for a lot when you are starting out in a new venture.
Traditional marketing techniques
Running marketing campaigns on the ground will help launch your business even faster. It all depends on the type of business you have but putting an advertisement in the newspaper still has relevance. Similarly, print out business cards and brochures to distribute to people local to your business. Having something in their hands to read is sometimes better than visiting a website or opening a link on social media. Going door to door and informing people about your brand may seem like unnecessary hard work but it is something that people value a lot, and depending on your business, can make a real difference.
Proper payment and invoicing system
Go for a business bank account so that you can keep your personal and business finance separate. Similarly, make use of different applications and services to ensure there is a proper payment and invoicing system present from the beginning so that people do not face any difficulty in purchasing and paying for your product. It also gives a professional look to your company; doing business in the proper ways will give you credibility and trustworthiness in the eyes of your clients.
You do not always have to keep your prices lower than others to sell. It can sometimes have the opposite effect if people take it as a sign of a low-quality product so look for other techniques which can be beneficial. One such way of enticing customers is to set your regular prices and then offer the first five or ten customers who buy your product a special discount rate. You can post about it on Facebook or Tweet to encourage people to purchase quickly to take advantage of the offer.
There are many ways you can help your start up to fly. But you can’t go far wrong if you can master these basics.